Community Marketing - it's smart marketing for local businesses…
It raises your profile and elevates your reputation in the community. And, that's a good thing if referrals and foot traffic are important. So, how to?
According to Dr. Roger Levin from the Levin Group...
- Create an annual High-Visibility Event that benefits the community.
- Choose a Good Cause and "Own" it.
- Involve your entire team to identify a local need and fill it.
- Keep the staff engaged so all have a stake in event success.
Possibilities: food drive for local food bank, fundraiser for nonprofit
Make the event memorable and worth repeating year after year:
- Think creatively
- Pay attention to details
- Create a timetable
- Assign responsibilities
- Meet deadlines
Enjoy Your event, the community connections and a job well done!