 |
| © Marcusarm | Stock Free Images |
Differentiation.... is a key marketing tenet that transcends industries and is an equally important strategy among healthcare practice owners as for consumer goods product managers.
In the PT world, a key way to differentiate is through specializing and attaining certification. While earning credentials expands the staff professionally, it also adds to a practice financially. Certification enhances credibility among referral sources and... typically, leads to a larger patient base. In other words, the extra effort pays off, literally.
The American Board of Physical Therapy Specialties, part of APTA, already oversees 8 specialty certifications with current consideration to add acute care, oncology, occupational health and wound care. Other organizations coordinate certification for other notable specialties:
- Hand Therapy
- Stroke Rehabilitation
- Aquatic Therapy
- Astym Treatment
