Leveraging a wave of interest in iPhones, iPads and Android devices (85% of doctors own them), a Las Vegas hospice jumped into the technology pool with an app for health care organizations. Developed and marketed by Nathan Adelson Hospice, the iRefer DR app enables a health care provider to send a referral directly to a recipient. While initially developed for use by the hospice, the organization now markets a customized app for referral-based businesses in health care. Customizable features include: Company logo and “About”, “News”, “FAQ” and “Patient Information” tabs.